Crafting magical crochet experiences since 2023
Our Story
Hello ! I'm Priya Poken- the owner of Soft Side Creations. I started this company whilst studying copywriting at university, a side hustle at the time, sparked by my love for crochet and creativity.
Adulthood can be stressful, which is why I believe that crochet is the cozy outlet that helps life feel softer when you need it most. You probably know someone in your family who practiced crochet - perhaps your Mum, Auntie, Dhadhi or Ma.
That's proof that crochet is woven down from generations, the skill that forms tight knit communities (I hate the pun) and keeps love stitched together.
What makes us unique?
Locally crafted in SA
Connection Driven
Innovation Centred
Meet the Team
Priya Poken
Founder & Creative Strategist with a passion for crochet, copywriting and content creation.
Ronel Pillay
Event Sales Assistant & Priya's mum - The friendly face behind the table at all our pop-up events. Brings enthusiasm and warmth to all customer interactions
Triya Shri Naidoo
Assisntant Crochet Artist with a flare for storytelling through crochet. She radiates joy in crafting cute amigurumi plushies, personalized gifts and unique accessories tailored to her client's vision.
Elaine Reddy
Crochet Flower Maker who takes pride in attention to detail and quality. Despite living with a disability, her resilience has shaped her crochet journey - each piece tells a story of hope and love.