Hello ! I'm Priya Poken- the owner of Soft Side Creations. I started this company whilst studying copywriting at university, a side hustle at the time, sparked by my love for crochet and creativity.

Adulthood can be stressful, which is why I believe that crochet is the cozy outlet that helps life feel softer when you need it most. You probably know someone in your family who practiced crochet - perhaps your Mum, Auntie, Dhadhi or Ma.

That's proof that crochet is woven down from generations, the skill that forms tight knit communities (I hate the pun) and keeps love stitched together.